How AI Can Solve Manpower Shortages in Freight Forwarding

Manpower shortages have become a significant concern in the logistics industry. According to a recent survey by Descartes, 76% of supply chain executives are facing an extreme shortage of trained personnel. This issue is particularly pronounced in sales and operations, where high working hours, stress, and declining inflation-adjusted wages deter new talent from entering fields like freight forwarding and core logistics operations.

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Retaining Talent with Limited Resources

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As logistics operations become increasingly complex, the shortage of skilled workers places a strain on existing teams. Freight forwarding, in particular, is facing reduced margins that limit the ability to offer competitive wages. This combination of rising operational demands and limited resources make it challenging for companies to attract and retain top talent. 

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However, there's a solution on the horizon: Artificial Intelligence (AI). AI bots can handle mundane tasks, reducing the workload so your team can focus on critical activities such as negotiating with shipping lines or closing major deals. 

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How AI Can Transform Logistics Operations

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1. Automating Documentation

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AI agents can automate the entire documentation process, from HBL release to invoicing. Starboard AI agents integrate live data from shipping lines and operations mailboxes, streamlining end-to-end documentation. This reduces errors and frees up your team for more important tasks.

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2. Automating Email Replies

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Routine email queries like "Can you send me a copy of the HBL?" or "Where is my container?" can be managed by AI agents. This allows your staff to focus on more complex and strategic communications, improving overall efficiency.

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3. Proactive Management

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Starboard AI agents monitor live data from shipping lines and airlines, flagging issues like delays or missed transshipments. This proactive approach allows your team to address problems before they escalate, potentially negotiating priority loadings with shipping lines to minimize disruptions.

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The Strategic Impact of AI: Efficiency and Growth

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In an industry where margins are tight and trained talent is limited, AI offers a clear path forward. Incorporating AI not only addresses immediate manpower challenges, but offers your company a competitive edge. By automating routine tasks, you can prioritize strategic initiatives that drive growth and ultimately, win more business. 

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Discover how Starboard AI can revolutionize your logistics operations. Schedule a demo with our team!